I've done more than 300 podcasts and we've coached dozens of people through our Pitching From the Stage course, and we always start by helping people find their unique story. It is interesting because most folks don't think that they have one, but everybody does. Sometimes they just come from different and unique places.
I remember one of our early clients was an advisor who was a fledgling sports journalist during college, and wrote a story about a team that found a lucky dime and that led onto success. And we helped him turn that into a very effective story about clients who spend dollars just to save dimes.
Another client was someone who is the Marketing Director for a Benefit Administration System software that's very complex behind the scenes, but very simple to use . . . unless you're an advisor and you're trying to figure all that stuff out yourself. As we talked, the advisor remembered a time when they were trying to assemble a very complicated bicycle for one of their grandchildren. It was Christmas Eve, and they were getting frustrated with not having great direction, great understanding, and they were running out of time. Santa doesn’t wait!
Of course, that's what happens to advisors who try to deal that process themselves, not to mention the ACA reporting, payroll integration, etc. And that became their story. That became the entry point for drawing in an audience because it's universal and everyone can find some commonality with it.
What’s YOUR story? Do you know what it is? Do you need some help finding it? How did you find it if you did? Let us know. We look forward to hearing from you.