Hi! I'm one half of the Major League Mindset team. We have both been keenly involved and interested in branding and messaging for quite some time. We have extensive experience with writing and public speaking as well as marketing.
About a year ago, it became clear that the climate in our industry was settling down and advisors and agencies needed help with their branding telling their brand story or they were going to struggle to achieve success in this new world.
Both Andy and I were working with advisors and agencies, but we were on more of a 1:1 journey. As we began to compare notes, it was clear that the inability of practitioners in our industry to tell a compelling and concise brand story was an epidemic.
The more we talked and the more we researched, it became clear that today's employer benefit and insurance solutions needed to be matched with a completely different way of crystallizing and communicating a brand and value story that was client-solution focused.
Our first program, "Pitching From the Stage" was geared at helping our clients gain the confidence, competence, and course of action they needed to be able to use public speaking as a means to achieve their goals. No one else is providing that service to the market. Being on stage provides the Engagement, Relationships and (most of all) the Authority they need.
Our first offering, "Pitching From the Stage" uses our unique IMPACT formula" Introduction, Memorable message, Pain points, Answers, Call to Action, Transcendence. We did this through a combination of online group coaching and individualized 1:1 training.
They had (largely) employed the old methods of doing business, where they were delivering the solutions others had created rather than delivering solutions that they were creating on an individualized client-by-client basis. They also had (at best) a muddled brand message and marketing that reflected that confusion and they needed a crystalline clarity in both of those areas.
We felt AWESOME! There is nothing quite as satisfying as that moment when our clients "get it". When that light bulb moment happens, we know that we have helped them turn a corner and change their business trajectory forever.